About Me

I am an aspiring sports marketing professional with a strong academic foundation and a growing portfolio of practical insights into the business of football. Having completed a degree in Sport Business, I developed a detailed understanding of how commercial strategy, fan engagement, sponsorship, and media rights shape the modern sports industry.

I am currently studying towards a Masters in Digital Marketing where I am building specialist knowledge in areas such as social media strategy, digital advertising, analytics, and content creation. This allows me to combine a passion for sport with the tools needed to deliver measurable marketing impact in an increasing digital industry.

Alongside my studies, I am creating a portfolio of weekly articles on football marketing. Each piece explores key themes such as sponsorship strategy, stadium branding, fan engagement, and revenue generation. This project not only demonstrates my ability to research and analyse developments in the industry but also showcases my writing, critical thinking, and communication skills.

I bring with me a mix of analytical ability, creativity, and a strong understanding of the sports landscape. Whether it is evaluating the commercial impact of a naming rights deal, exploring how digital platforms can enhance fan engagement, or identifying opportunities for clubs to diversify revenue streams, I am motivated by the challenge of connecting sport, business, and marketing in ways that deliver real value.

Ultimately, my goal is to pursue a career in football marketing, where I can apply my knowledge, creativity, and enthusiasm to help clubs, brands, and organisations strengthen their connections with fans and communities.