When Chelsea unveiled their 24/25 kit for the upcoming season last summer, there was one notable absence, no front of shirt sponsor? For a club of Chelsea’s stature not having a shirt sponsor on their kit most certainly sparked some debate and this was seen as a very unusual move. The value of a shirt sponsor to football clubs is huge and one of the most lucrative commercial assets available to a football club.

In August 2025, Everton finally opened the doors to their new state-of-the-art stadium located on Bramley Moore dock in Liverpool. The club entered into a long term naming rights partnership deal with Liverpool based law firm Hill Dickinson, which rebranded the stadium name to the ‘Hill Dickinson Stadium’. This initially sparked a debate across social media, mainly from Everton fans, but just why did Everton secure this sponsorship and what are the financial numbers behind the deal that has now become one of the largest stadium naming rights agreements in Europe.